What needed to change
The problem
- 01
Reluctance to use complex dashboard apps for small tasks.
- 02
A lack of automation for repetitive work.
- 03
Heavy reliance on web-based interactions.
- 04
A need for AI-driven bulk actions and insights.
iOS · AI AssistantiOS · AI · Branding
Thea AI
An AI/ML productivity assistant for ticketing managers across iPhone, iPad and Mac — designed to Apple HIG.
Less web dependence · more sales
01
Overview
Thea is a productivity MVP for ticketing managers — an AI/ML assistant that streamlines decisions and boosts productivity across iPhone, iPad and Mac, designed to Apple HIG.
/ Inside the work
From friction to a system that could scale.
Where I contributed
My role
- 01
Designed a focused, universal Apple-platform experience.
- 02
Shaped AI-driven bulk actions and insight surfaces.
- 03
Applied Apple Human Interface Guidelines throughout.
How the work moved
The process
- 01
Framed the MVP around high-friction manager tasks.
- 02
Prototyped AI assistance and automation flows.
/ The outcome
Design measured by what changed.
Reduced dependence on web dashboards.
Increased ticket sales and operational efficiency.
Decreased reliance on customer support.
Less web dependence · more sales
