What needed to change
The problem
- 01
Existing apps ignored local linguistic and cultural nuance.
- 02
Users juggled multiple apps for vocabulary, grammar and practice.
- 03
Learning felt tedious, lacking an enjoyable, interactive element.
EdTech · BrandingAndroid · Branding · EdTech
Dovashi
Culturally-aware language learning for Bangladesh and Arabic speakers — full brand system, illustrations, and Material UX.
5M users in yr 1 · $4M+ funding · 4.4★
01
Overview
Dovashi is a language-learning app for Bangladesh and Arabic-speaking regions — a personalized, friendly experience that makes acquisition simple and culturally relevant.
/ Inside the work
From friction to a system that could scale.
Where I contributed
My role
- 01
Built branding — logo, illustrations and icons — for a recognizable identity.
- 02
Applied Material Design for a seamless Android experience.
- 03
Ensured content was accurate and culturally relevant.
How the work moved
The process
- 01
Developed user personas and journeys.
- 02
Wireframes and prototypes.
- 03
Visual enhancement and dev collaboration.
- 04
User testing, feedback and iteration.
/ Interface details
A closer look at the product language, key flows and shipped experience.
/ Published work
The work, as it appeared in the wild.
Original project imagery and motion from my Behance and Dribbble portfolio.
/ The outcome
Design measured by what changed.
Contributed to 5M users in the first year.
Achieved 4.4 and 4.3 app-store ratings.
Secured over $4M in funding.
5M users in yr 1 · $4M+ funding · 4.4★
