What needed to change
The problem
- 01
No reliable marketplace for authorized eBooks.
- 02
Rampant pirated PDF versions of books.
- 03
Existing platforms had complex, off-putting interfaces.
- 04
Disjointed marketplace and reader made discovery hard.
Marketplace · ReaderiOS · Android · Website · Branding
Boitoi
A minimalist eBook marketplace + reader for exclusive Bangla titles, built for non-technical readers and writers alike.
#1 in Bangladesh · 10M MAU · ~$20k/mo
01
Overview
Boitoi is the largest platform for exclusive Bangla eBooks — a handpicked marketplace and reader spanning fiction, non-fiction and poetry, built for readers of every background.
/ Inside the work
From friction to a system that could scale.
Where I contributed
My role
- 01
Designed a minimalist dashboard for web and mobile.
- 02
Integrated marketplace and reader into one seamless flow.
- 03
Centered non-technical readers and writers in the process.
How the work moved
The process
- 01
User-centric design and journeys.
- 02
Wireframes and prototypes.
- 03
Visual enhancement and dev collaboration.
- 04
Monitored engagement.
/ Interface details
A closer look at the product language, key flows and shipped experience.
/ The outcome
Design measured by what changed.
10M monthly users within four years.
Became Bangladesh’s #1 eBook reader.
~$20k/mo revenue from the growing base.
#1 in Bangladesh · 10M MAU · ~$20k/mo
